Stephen Jablonski—Works | Graphic Designer in Austin, Texas

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Classico

2023

Kraft Heinz

Packaging concepts for Classico pasta sauce in Canada. I joined the team after a first round of extensive packaging exploration produced a new strategy. The brief was to develop a concept that established Classico's place in home cooking and as a leader in the category. I developed concepts that ranged from modernization of the current packaging to full redesigns, which included SKU illustrations that could carry across the brand world redesign.

Studio

Jones Knowles Ritchie

Role

Designer

Team

JB Hartford
Apirat Infahsaeng
Jess Schulz
Robert Pietrzyk
Anya Guzauski