Stephen Jablonski—Works | Graphic Designer in Austin, Texas

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Philadelphia Cream Cheese

2023

Kraft-Heinz

Philadelphia dominates the cream cheese category, but private label grocery store brands are mimicking the category leader's packaging. The client wanted to adjust the current packaging suite to standout on grocery store shelves. The team at JKR presented those updates, along with deeper explorations in anticipation of a larger brand refresh. I created these bolder packaging concepts to demonstrate how Philadelphia could distinguish its products while staying true to the brand.

Studio

Jones Knowles Ritchie

Role

Designer

Team

JB Hartford
Rebecca Poe
Cyrus Blais
Ben Avny